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Land Rover Launches Interactive Instagram Campaign

The Brooklyn Brothers have created an innovative, interactive Instagram campaign for Land Rover which coordinates 140 individual Instagram profiles to create a “Choose Your Own Adventure” style experience.

Users who peruse a series of photos depicting driving adventures are then encouraged to click through tags within the photos leading to the different accounts (@go_off_road for example).

Brooklyn Brothers’ client partner Miranda Mitchell tells Fast Company’s Co.Create, “Activation needed to fit within the wider vehicle launch platform but still be native to Instagram and echo the way Instagram’s communities use the features of it as a social channel.”

Read the full story here.

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