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Ze Frank: Viral Video Content Is About Finding the Balance Between Reach and Niche

At last month’s #ThinkContent Summit, presented by NewsCred, president of Buzzfeed Motion Pictures (and viral video aficionado) Ze Frank gave a forward-thinking presentation on what makes for shareable, viral video content.

“[The social media experience is] less about giving yourself over to something, but rather using media as a proxy for conversation in your social circles,” Frank said. “It’s all about trying to find the balance between [reach and niche].”

Read the full story here on NewsCred. An example of one of Buzzfeed’s most successful branded videos can be found below.

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