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Slickly-Produced Short Examines the Possibilities of Augmented Reality

In conjunction with car manufacturer MINI’s announcement of augmented reality driving goggles, design collective Ill-Collective has created this slickly produced look at what the future of AR could be.

Says Ill-Studio, ““We didn’t realize that there were so many different applications of AR, from entertainment to sport to art to medicine. It’s like a Philip K Dick novel becoming reality. Imagine everyone wearing AR glasses in the streets. That would be surreal! We’re quite sure that in 20 or 30 years we will remember the glasses as a cool postmodern fashion accessory. We like to think of it as an evolution in style.”

Watch below and read more here on NOWNESS.

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