Fast Company‘s Luke Dormehl provides some guidelines of best practices for businesses thinking of using live-streaming apps like Periscope.
His first one is ” Live-Streaming Is About Capturing Attention In The Moment…When you are broadcasting live, many viewers will join your stream midway through, so the traditional story-centric approach to video will not be as effective. Instead, treat live streaming as a venue for spontaneous conversation. Be prepared to respond (verbally) to viewers’ comments in the moment.”
Read the full story here.