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Amazon’s Content Strategy: Swim Into Uncharted Waters

Vulture takes a look at how Amazon has reinvented itself over the past couple of years as a sought-after destination for content creators, rather than a last resort.

Says Amazon Studios head Roy Price, “There’s something exciting about an idea that no sensible network executive would do. That’s an excellent sign that you’re in uncharted waters. And that’s where we should be.”

Read the full story here.

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