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Bigger Screens Encourage Longer Video Viewing Habits

A new study shows that the rise in both tablets and bigger phones is directly correlated to the rise in long-form mobile video consumption.

As MediaPost explains, “When consumers have a bigger mobile screen, they watch more video on it. Nearly half of mobile video viewers watch long-form video, according to a study of online consumers conducted last fall by Yahoo and just released last week. As the phone size increases into the “phablet” range (a mobile phone that’s a cross with a tablet), the viewing of video is up three times over the viewership on smartphones, Yahoo said.”

Read the full story here.

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