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MTV to Use Periscope for This Weekend’s MTV Movie Awards Red Carpet

MTV will be experimenting with Twitter’s nascent mobile live-streaming app Periscope, as it will attempt to deliver a livestream of its red carpet show for the MTV Movie Awards.

Says Colin Helms, SVP of Connected Content, “New app-based livestreaming technologies are just another way for us to tap into the excitement and real-time nature of our events, and to develop different approaches for the different features and communities specific to each of these apps…Periscope’s deep connection with Twitter allows us to leverage our robust Twitter following, which is one of the key ways we connect with our audience during live events.”

Read the full story here on Adweek.