Socialtyze CEO John Bohan gives his take on how he thinks live-streaming mobile apps will impact and change the future.
He writes on iMediaConnection, “Does live vs. pre-recorded make a big difference? I think it does. For some time, we have been fascinated with live content in the form of live sports, live concerts, “Saturday Night Live,” or live anything. To know that something is occurring right now makes us feel alive and in the moment. And, to know that we can interact with people at the other end of the broadcasts makes us feel like we are actually there. We have influence and significance in an event. We matter. We are also a culture that is beginning to demand transparency, particularly the younger generation who despises fabrication, trickery, and anything that is too polished or rehearsed. Live helps to ensure transparency.”
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