Forbes‘ Daniel Newman takes a look at what apps like Meerkat and Periscope could potentially mean for brands and marketers.
He writes, “While brands and individuals use a lot of videos in their marketing campaigns, those videos are generally pre-recorded available on-demand. Meerkat’s real-time streaming popularity adds a whole new dimension to video marketing. I, for one, am thrilled to watch the power of real-time video as it helps boost brand engagement and creates opportunities for increased discourse with your audience.”
Read the full story here.