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Horror Movie’s Interactive Campaign Lets Fans Chat with Main Character

Film studio Focus Features has teamed up with marketing startup Massively for a unique, interactive promo campaign surrounding their new horror release Insidious: Chapter 3. The campaign uses messaging app Kik to allow users to chat with the movie’s main character Quinn Brenner as she becomes the victim of a haunting.

Says Russell Ward, SVP of marketing and business development at Massively parent company House of Cool,”We’ve been doing work with brands and also with movie studios about getting people excited about movie characters, and people are actually chatting with characters. It feels natural. It’s not a real person but we try to make it as close as possible. You say whatever you want and she responds accordingly.”

Read more here on Adweek. You can try out the Kik experience with Quinn below.