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Why Snapchat Is Doing Video Right

Quartz’s Dan Frommer writes up Snapchat’s latest original video offerings and why the social messaging company is doing mobile-native video right.

He writes, “[New series Literally Can’t Even is] tightly edited with multiple camera angles, switching between fullscreen and split-screen views. The result is that it takes up the whole phone screen in “tallscreen” portrait mode—the way smartphones are most naturally held and the way most apps, including Snapchat, are used.”

Read the full story here.