TheWrap’s Tony Maglio reports on the success, and acclaimed user interface, of Fox’s streaming app Fox Now.
As he explains, “In addition to Fox Now’s obvious primary purposes of customer service and ad sales (bringing eyeballs to shows and, thus, their commercials), it also provides the network with some bankable strengths. The industry has wised up on the benefits of catch-up viewership and binge-watching — having an entire season’s worth of episodes available eventually can aid a viewer back to your live TV. Translation: more ad sales. But the app specifically can also expose viewers to more Fox properties than, say, pulling up a show on-demand via a cable box. Fox can give app users additional content surrounding a show, and even help viewers engage in social media conversation directly — spreading the gospel to others.”
Read the full story here.