Intel continues its annual tradition of an interactive short series with its latest offering, What Lives Inside, starring J.K. Simmons, Colin Hanks, and Catherine O’Hara. The film is about a young man (Hanks) who connects with his late father (Simmons) via a mysterious, fantastical world created by the older man.
In keeping with Intel’s interactive tradition, the film asked for creative art submissions from users to feature in the final four-part series.
As director Robert Stromberg tells Fast Company‘s Co.Create, “The whole interactive angle is also super interesting to me. We’ve had over 6,000 submissions of art work, which is crazy! I just think that’s a much better indicator of engagement than throwing a project into testing. I love how it lets people be an active part of the final product. Any time I can be a part of inspiring others to get in touch with their creative side, only inspires me more as an artist.”
Watch the trailer below. The first episode premieres on Hulu on March 25th, followed weekly by the other three. Read the full story here.