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Nature’s Variety Asks for Crowdsourced Dog Photos for New Campaign

Nature’s Variety is asking for crowdsourced photos of rescue and adopted dogs to create their “Long Live Pets” campaign, set to launch online and on-air on April 17th.

Producer Emily Fife tells Fast Company‘s Co.Create, “We’ve written a loose narrative for the film and the site gives users three different examples of photos to submit for each scene. This simple guidance helps to ensure we get submissions we can use and also gives the user a sense of ownership. Instead of blindly submitting photos they are helping to complete the film scene by scene.”

Read more here and check out how to submit here.

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