New infographics from Comscore show just how on-the-rise multiplatform and TV Everywhere viewing is.
As VideoInk explains, “When it comes to web viewership, there’s more of it than most measurements may account for—measurements that are forgetting about mobile devices, that is. While the majority of digital video viewing still happens on desktop, 31% takes place on smartphones and 12% happens on tablets. Most millennials consume content via smartphones on a monthly basis, while 15% reported watching video on their smartphones every day.”
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