Following on the heels of Amazon, other retailers–like Overstock.com–are getting into the original video content game.
As Forbes’ Laura Heller writes, “Both Amazon and Overstock will use content as a carrot, to get shoppers to sign up for paid subscriptions services which, in turn, make them more loyal and spend more. But it’s not cheap — Amazon spent roughly $1 billion on Prime Instant Video in 2014 — and not many retailers will be able to compete at this level. It’s a loyalty program for the digital age.”
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