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More Retailers Offering Original Digital Video Content

Following on the heels of Amazon, other retailers–like Overstock.com–are getting into the original video content game.

As Forbes’ Laura Heller writes, “Both Amazon and Overstock will use content as a carrot, to get shoppers to sign up for paid subscriptions services which, in turn, make them more loyal and spend more. But it’s not cheap — Amazon spent roughly $1 billion on Prime Instant Video in 2014 — and not many retailers will be able to compete at this level. It’s a loyalty program for the digital age.”

Read the full story here.

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