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News Organizations Talk Snapchat Strategy

The Verge talks to six different news organization about how they’re planning to use Snapchat.

They write, “News organizations say their Snapchat presence needs to match the tone of their outlet: That’s why Philly.com, the joint web presence of the Philadelphia Inquirer and Daily News, is focusing its efforts on covering local events and why every snap NPR sends ends with a staffer signing off by saying their name and ‘NPR News,’ just as its reporters do on the radio.”

Read the full story here.

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