Marriott has released a trailer for its latest original branded content: a short, action-packed film called “Two Bellmen.” Centering around an art heist in one of their hotels, the short stars two stuntmen pulling off physical and acrobatic feats.
The film was co-created by Marriott Content Studio and stuntman collective Substance Over Hype. It will be released on it own YouTube channel in March.
Says David Beebe, Marriott International’s VP of creative and content marketing, “‘Two Bellmen’ is ideally suited to build an emotional relationship between our consumers and the JW Marriott brand. With its brilliant cast and story, and the hotel playing a character, the film entertains consumers, draws them in visually, promises terrific, nonstop action and fun, and delivers content to develop community to drive commerce.”
Watch the trailer below. (via Tubefilter)