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Advertisers Get Into Virtual Reality Game

Advertising Age rounds up some of the latest examples of advertising agencies and brands that have gotten into content creation for virtual reality platforms.

As director Chris Milk explains, “From an advertising perspective, it’s a very powerful tool. Advertisers are looking for two main things: penetrating people’s consciousness and getting their undivided attention. With virtual reality, you have their undivided attention because they can’t see or hear anything else.”

Read the full story here.