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Vox Media Focuses on Social-Only Videos

Publisher Vox Media, owner of sites like The Verge, Vox and SB Nation, has recently been focusing on creating social-only videos, particularly for Facebook.

Says Chris Thorman, Vox’s director of audience development, to Digiday, “In general, we do see higher sharing rates from the native-only posts. They don’t have to click off; there’s no barrier to engage.”

Read the full story here.

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