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David Cross on His ‘Hits’ Distribution Strategy: The Idea Is to Get it to as Many People as Possible

David Cross talks to Digiday about his independent film Hits, which will be the first feature to be released as a pay-what-you-want BitTorrent Bundle at the same time that it hits independent theaters through a Kickstarter-funded campaign.

Says Cross, “Nobody harbors the delusion that we’re going to make a pile of money from this little film. The idea is to get it to as many people as possible. For me as a filmmaker, I want my film shown in a theater. It’s great that you can watch something on your laptop, but that’s not what I intended when I was choosing what lens to shoot it through. The Kickstarter is to offset some of the costs. Everything costs money, and this is literally the only way that it is going to show in some of these smaller cities.”

Read the full story here.