Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Behind the Process for Creating Coldplay’s Interactive ‘Ink’ Music Video

The below video from Blind details the design agency’s process for creating the interactive, animated video for Coldplay’s “Ink.”

Director Matthew Encina says about the initial idea, “Forget the traditional music video, I want to get more into this interactive space. I want to make this more into an experience and challenge myself to do something I haven’t quite done before.”

Watch below. The final interactive video can be found here.