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Fox Looks at Virtual Reality Beyond a Promotional Tool

Looking to launch up to three new virtual experiences in 2015 alone, film and television studio Fox is investing in the medium as both a promotional tool and a new platform for content in and of itself.

As Fox’s futurist Ted Schilowitz tells The Verge, “We’re not just going to stay in place because we’re a movie studio, and the thing that movie studios do is put up pictures on a rectangle. What we do is we make stories. And if there’s a new way to tell those stories, we need to be involved in it, and we need to be figuring it out.”

Read the full story here.