What Does 'The Interview''s Online Release Mean for the Future of Digital Distribution - Creative Planet Network

What Does 'The Interview''s Online Release Mean for the Future of Digital Distribution

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It wasn't part of the original plan, but shortly after Sony pulled its comedy The Interview from major theaters due to threats of violence, it decided to release it online a day ahead of its independent theatrical release--thus becoming the first major studio film to do so.

CNET's Nick Statt explores what this might mean for the future of digital distribution for movies, writing, "The weird, winding path this film has followed in the past few weeks makes it anything but a normal distribution experiment, and we shouldn't expect other studios to follow suit anytime soon. Yet the impact of a Hollywood film arriving online a day before its release and in a tiered pricing model that is consumer-friendly is raising the question: At what point will Hollywood be forced to face its dysfunctional relationship with the Internet?"

Read the full story here.

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