Will.i.am releases an interactive music video that allows users to explore the biggest headlines of the day. Dressed like a news anchor, the rapper delivers the lyrics to “The World Is Crazy” while a video feed and a ticker constantly barrage with headlines. Any of those elements can be clicked on to delve further into each of the real news stories.
Will.i.am tells Rolling Stone about the inspiration for the video, “I couldn’t really understand why people haven’t noticed that when you watch TV, the tickers on the bottom or the little square when the news reporter’s talking – you can never interact with them.”
Check out the video below.