'SNL'’s International YouTube Channel a Hit in Its First Year

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As the most viewed video clip aggregator on the Internet, YouTube has helped thousands of nascent and established television programs expand their reach globally. A Venice, Calif.-based company called ZEFR, which helps brands identify and engage their online video audience by managing rights usage associated with specific YouTube channels, says it now manages more than 375 million videos online and tracks more than 31 billion video views a month with its BrandID platform. The platform allows customers to figure out just how many of their fans are discussing their products online.

The company provides a robust Content ID system for finding videos that users have uploaded and monetizing them on behalf of content owners. ZEFR says it has found a new market for its Content ID technology among brand marketers, who now have a suite of analytics tools for identifying their influence and return on investment from campaigns on YouTube. Before BrandID, brands had analytics only for their own channels, so they could measure viewership only on videos they uploaded. With BrandID, marketers can clearly see what all those users are saying about their brands, identify their biggest and most influential fans, and connect with them directly.

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BrandID gives users a comprehensive dashboard that combines brand alerts, content discovery and insights about videos people are publishing that mention them. The dashboard also provides comprehensive competitive analysis, enabling marketers to see how their brand stacks up against competitors among fans in the same category.

With more data than any other YouTube partner, the company has revealed stats on the Saturday Night Live (SNL) international channel, which launched a year ago.

Now in its 40th year on air in the United States, Saturday Night Live has garnered countless fans and launched the careers of many of its cast members. SNL has secured a cult following in the United States and beyond.

For the past year, ZEFR has been managing Saturday Night Live’s international channel (available only outside the U.S.) thanks to a partnership with Broadway Video. The iconic late-night comedy show will celebrate its success with a 40th anniversary special that will air on NBC on Feb. 15, 2015.



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