BBC News’ content will soon be available via Line, a smartphone instant messaging platform. BBC News said it is the first international news organization to have an official account on the app. Line is currently available in Australia, France, Germany, Hong Kong, India, Italy, Malaysia, the Philippines, Singapore, Spain and the United States.
By searching for the username @BBCNews and adding the account as a friend, Line users will receive the latest news in English via text, short video clips and audio.
The BBC News account on Line comes after a series of successful trials in India, Nigeria and South Africa with various instant messaging apps for smartphones. The projects have helped shape some of the BBC’s editorial thinking on what is needed to make relevant content for digital platforms, with audience feedback showing a clear appetite for such services.