Al Jazeera has unveiled AJ+, a news network the company has developed to engage people who no longer watch news on television. AJ+ is available as an iOS and Android app that conveys content via cards and stacks, making the delivery and consumption of news fast and dynamic. “AJ+ gives Al Jazeera the flexibility to innovate and grow and adjust in an era of rapid change in the news industry,” says Dr. Yaser Bishr, Al Jazeera Media Network’s Executive director of strategy and development. “AJ+ is topical, direct and tonally relevant to a younger audience that relies heavily on mobile consumption and their social streams.”
The app is organized around topical “stacks of cards,” with stacks that focus on specific topics in the news. Each stack comes with a few videos, ranging from very short, newsy clips to slightly longer features, all accessed through a central dashboard. There are also infographics, user comments, polls and quizzes. Each stack of cards is part of a stream that can be quickly browsed through the dashboard.