Beam Me Up to Maui! - Creative Planet Network

Beam Me Up to Maui!

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Working with a technology company called Oculus VR, Marriott Hotels is allowing potential guests to visit some of its prime destinations virtually, without having to jump on a plane.

The global hotel brand has joined with visual effects company Framestore and marketing firm Relevent to create the Teleporter, a “4D” 360-degree immersive virtual reality experience delivered in a phone booth-like space via an Oculus Rift DK2 virtual reality headset, wireless headphones and sensory elements. (“4D” in this instance is defined as the delivery of 3D live-action video with photoreal CGI and sensory elements such as heat, wind and mist.) The Teleporter, which is touring eight Marriott properties through November, takes viewers to the beaches of Hawaii and downtown London.

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