Market research firm Digital TV Research predicts that global online TV and video revenues for fixed broadband networks across 51 countries will reach $42.34 billion in 2020, up from $3.96 billion recorded in 2010 and the $19.03 billion expected in 2014.
The report, entitled “Global Online TV & Video Revenue Forecasts,” predicts that the U.S. will remain the dominant OTT TV territory for online TV and video revenues. However, its share of total revenues will drop from 59 percent in 2010 (when U.S. service providers saw revenues of $2.3 million) to 37 percent in 2020 ($15.5 million) as the international markets catch up. China’s online television and video revenues will soar from just $37 million in 2010 to $3,033 million in 2020—to push China up to third place in the world rankings (with Japan in second place).
Online TV and video advertising has been the key driver for the OTT sector, with revenues of $8.3 billion expected in 2014, up from $2.4 billion in 2010. Rapid advertising expenditure growth will continue, to reach a predicted global total of $18.1 billion in 2020.