Vine, YouTube and Youth Culture

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The New Yorker's Tad Friend profiles the ever-shifting world of online video--especially as it relates to the tastes and proclivities of teenagers.

He writes, "The digital realm is no country for old men; younger, fleeter forms and stars are emerging faster and faster, and you almost can’t trust anyone over thirteen to understand them. YouTube’s primacy as the place teen-agers go after school is already being challenged, especially by Vine, an app of looping six-second videos that launched last year. AwesomenessTV’s biggest stars are the teen-age Viners Cam and Nash: Cameron Dallas and his friend Nash Grier, a rascal with antifreeze-blue eyes who, at sixteen, has ten million followers. Rob Fishman, the co-founder of Niche, a branding firm that connects Viners with advertisers, noted that, after only a few months on Vine, an unshaved account manager at his company 'has more viewership than the New York Times has circulation.' Freddie Wong, a twenty-nine-year-old director who co-created 'Video Game High School,' told me, 'This world, even to me, is so vast and nuanced and incomprehensible it’s like the blind man feeling the elephant—a giant merry-go-round of teens chasing someone who’s famous for making six-second videos.'"

Read the full story here.


ATEM Television Studio Pro 4K used by Zodiac Studios on Austin Music Live Streaming Series

ATEM Television Studio Pro 4K used by Zodiac Studios on Austin Music Live Streaming Series

Blackmagic Design today announced that Austin, Texas based full service production studio Zodiac Studios is using an ATEM Television Studio Pro 4K live production switcher and Video Assist 4K monitor/recorders for its ongoing Austin Music Live series. Cofounded by Robert Calder, owner and executive producer at Zodiac Studios, along with Producer and Creator David Christopher, the live streamed series celebrates the rich and diverse local talent that makes Austin the live music capital of the world. Austin Music Live supports and fosters the city’s $2 billion music tourism industry.