Paul Scanlan of Rapid TV News tries to predict the future of social TV, writing, "Companies are still figuring out what medium will work best—and given its explosive growth over the past few years, Twitter could easily become that medium. The social networking giant has been dipping into the TV pool for some time now, most notably by acquiring Blue Fin Labs and Trendrr, which are data-driven companies that analyze what people watch on TV. Furthermore, Twitter has already proven to be the hottest second screen app this year with 672 million tweets written about the World Cup during the month-long competition. Other events that received notable attention on Twitter this year were the Super Bowl, with 5.6 million unique tweets, and The Golden Globes, with more than 1.5 million tweets."
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