'Topdeck Snaps' Becomes First Travel Show Launched on Snapchat

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British travel company Topdeck has launched the first travel show on Snapchat. Topdeck Snaps will be a six-episode series in which YouTube star James Hill shares stories and explorations from various European cities.

Says Hazel McGuire, Topdeck Travels' marketing manager, "Snapchat really taps into the ethos of our trips. As with Topdeck Travel, Snapchat is designed for personal, unguarded and free-flowing experiences— the perfect platform to explore for our latest campaign.”

Read the full story here on Digiday.