USC Athletics Puts Focus on Social Multi-Platform Fan Engagement

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Forbes' Mark J. Burns profiles the University of Southern California Athletic Department's new social and digital division and how it is looking at new ways to engage fans through a 360-degree approach.

He writes, "Through a partnership with Postano by TigerLogic, a social media marketing and display platform, USC has created a 360-degree social and digital experience for its fans. Additionally, each athletic program has a section on its home page dedicated to the various social conversations taking place within that respective sport. Whether it’s content pertaining to National Signing Day, practices or even alumni commentary, it’s all part of the athletic department’s movement to visually tell the story of the USC family."

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