Cord Cutters Are More Engaged TV Viewers - Creative Planet Network

Cord Cutters Are More Engaged TV Viewers

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New research from Networked Insights finds that cord cutters who don't have traditional cable TV packages tend to be more engaged with the television they do watch via OTT or online.

Says Rick Miller, VP of consumer insights at Networked Insights, "Advertisers who align TV media buys with the right online programming faster than their competitors will succeed in the new model."

Read the full story here on MediaPost.

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