The newly released music video for Taylor's Swift's "Blank Space"--in which the singer goes through a glamorous love affair and dramatic break-up against the setting of Long Island's gorgeous Oheka Castle--is accompanied by a free app which allows users to explore 26 minutes worth of extra content.
Swifties are encouraged to explore the mansion to pick up personal digital artifacts from Swift (like photos of her cat and grandmother) as well as interact with the video's storyline.
Joseph Kahn, who directed both the video and the app, tells Yahoo! "Anytime you use a piece of technology or a new technique, that’s all well and good, but you’ve got to apply it in a human way. Tell a human story. That’s the key. This is full of life.”
Read the full story here.