Inside John Lewis's Multi-Platform Christmas Campaign

Publish date:

British retailer John Lewis's annual Christmas campaign is more interactive than ever this year, with several components on multiple platforms.

In addition to the traditional TV and Internet spot, and the hashtag #MontythePenguin, the campaign has an in-store interactive component in partnership with Microsoft's Kinect technology. With "Monty's Magical Toy Machine," children can watch their toys come to life.

Meanwhile, Google Cardboard, Google's DIY virtual reality platform, is utilized to create a 360-degree virtual adventure that takes users into an animated Christmas adventure. Users are also invited to create Monty Christmas cards on their Samsung Galaxy S.

Read the full story here on The Inspiration Room.



University of Louisville Completes State-of-the-Art Control Room Build With Systems Integration by BeckTV

BeckTV, one of the United States' premier design-build systems integrators, served as the systems integrator for the control room build at the new University of Louisville (UofL) Athletics Broadcast Center in Louisville, Kentucky. The state-of-the-art, 7,850-square-foot television production facility, which opened its doors in September 2018, is designed to house all of the equipment and personnel necessary to originate live programming for the comprehensive linear and digital ACC Network, which will be launched by the Atlantic Coast Conference (ACC) and ESPN in 2019.