British retailer John Lewis's annual Christmas campaign is more interactive than ever this year, with several components on multiple platforms.
In addition to the traditional TV and Internet spot, and the hashtag #MontythePenguin, the campaign has an in-store interactive component in partnership with Microsoft's Kinect technology. With "Monty's Magical Toy Machine," children can watch their toys come to life.
Meanwhile, Google Cardboard, Google's DIY virtual reality platform, is utilized to create a 360-degree virtual adventure that takes users into an animated Christmas adventure. Users are also invited to create Monty Christmas cards on their Samsung Galaxy S.
Read the full story here on The Inspiration Room.