Inside John Lewis's Multi-Platform Christmas Campaign

Publish date:

British retailer John Lewis's annual Christmas campaign is more interactive than ever this year, with several components on multiple platforms.

In addition to the traditional TV and Internet spot, and the hashtag #MontythePenguin, the campaign has an in-store interactive component in partnership with Microsoft's Kinect technology. With "Monty's Magical Toy Machine," children can watch their toys come to life.

Meanwhile, Google Cardboard, Google's DIY virtual reality platform, is utilized to create a 360-degree virtual adventure that takes users into an animated Christmas adventure. Users are also invited to create Monty Christmas cards on their Samsung Galaxy S.

Read the full story here on The Inspiration Room.


Rock_N_Roll_*Masked man+wom in store

The Colonie Makes AICP Post Awards' Shortlist with Two Nods

The Colonie is on the AICP Post Awards’ shortlist with two of the company’s projects receiving nominations for exceptional work. Editor and Social Media Director Jimmy Helm and Creative Director Jennifer Moody received a nomination in the New Media: Vertical category for the Porsche spot, ‘Curves’ and Editor Nathan Rodgers is a finalist in the Music Video category for his contribution to Taylor Bennett’s ‘Rock ‘N’ Roll.’