Bloomberg TV Explains Its OTT and Video Streaming Success - Creative Planet Network

Bloomberg TV Explains Its OTT and Video Streaming Success

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Providing OTT and streaming TV services since 2011, Bloomberg TV has seen growth and success as a result of its early investment in online video. In September, it saw one of its best months in video streams ever.

Bloomberg head of digital video Paul Marcum tells VentureBeats, "We know our audience, which is business leaders. And we know they don’t really think in terms of over-the-top, second screen, or … devices. They think in terms of getting smarter, faster. Our job is to make sure our video content is delivered to them wherever and whenever they choose."

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