John Lewis Christmas Ad Shows Facebook's Surge in Video Views - Creative Planet Network

John Lewis Christmas Ad Shows Facebook's Surge in Video Views

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British retailer John Lewis's annual Christmas ad has become something of a holiday tradition--and a viral sensation--across the pond. This year, the department store chain uploaded their ad on YouTube but also Facebook. The numbers were telling; Facebook received 40% of the views.

As Tubefilter writes, "The YouTube video had received 4.1 million views while the Facebook video had received 2.8 million views. While that still shows a majority of YouTube viewership, it’s important to note this is the first time John Lewis has uploaded its ad to Facebook at all."

Read the full story here.

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