Sports Teams Eye Balance Between Entertainment and Utility for Their Apps - Creative Planet Network

Sports Teams Eye Balance Between Entertainment and Utility for Their Apps

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At the NeuLion Sports Media & Tech Conference, several top executives from the major sports leagues explained their strategy for apps and mobile technology.

Said NFL Media’s chief digital officer Perkins Miller that what's important is the balance between “technology’s utility versus technology’s entertainment. There’s some tension there… You have to blend the two.”

Read the full story here.

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