Video Becomes Primary Content for The New York Times

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The launch of a much bigger video player on New York Times's homepage also represents a shifting attitude toward the medium for one of the country's most venerable newspapers.

 “We were kind of seen as the helper medium for a long time, but, now, a lot of content starts out as video," Bruce Headlam, the newspaper's managing editor of video, says. "It’s not just that video is more prominent. I think it’s thought of as a full partner in the news in a way that hasn’t really happened before. We’re past the days when we’re simply sending out video journalists and saying, ‘Just record what the story is and it will be a different version of what you could read in the paper.’”

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