New Survey Shows Streaming Has Positive Effect on TV Subscriptions - Creative Planet Network

New Survey Shows Streaming Has Positive Effect on TV Subscriptions

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A new survey from TNS shows that streaming may not be cannibalizing pay TV as much as previously thought--in fact, it has a positive effect on those adding channels and services.

The report says that "while streamers are more likely than non-streamers to downgrade their level of traditional pay TV service -- 9% versus 6% -- they are also more likely to upgrade their level of service -- 16% versus 6%."

Read the full story here on MediaPost.

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