New research from Nielsen indicates that Twitter during a live show can help encourage time-shifted viewing in the important seven-day window after the premiere.
Writes Lost Remote, "Scripted shows as a whole have larger audiences in the +7 window than during the live airing, but highly social scripted shows – think The Walking Dead, American Horror Story, and Scandal – get an even bigger boost during this window. For 'low social' programs, +7 audiences are 16% larger than live audiences. For 'high social' programs, though, +7 audiences are 36% larger than live audiences."
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