Bigfoot Movie 'Exists' Launches Interactive Tumblr Campaign

The director of 'The Blair Witch Project' aims to deliver another unique online marketing experience.
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Found footage movie Exists, directed by Eduardo Sanchez (The Blair Witch Project), is getting a boost from an interactive adventure game found exclusively on its Tumblr. Each moment of the choose-your-own-adventure experience is filled with rebloggable content to encourage sharing.

Says Chela Johnson, VP of marketing at Lionsgate, "This site expands further into the first-person found footage world that Eduardo is known for from both The Blair Witch Project and Exists. By creating an adventure experience on Tumblr where fans select choices that determine their fate, we allow the user to take the reins and truly experience the movie in first person."

Read the full story here on TheWrap.