World Cup and OTT Devices Lead Surge in TV Everywhere Consumption

Author:
Publish date:

New metrics from Adobe show that unique monthly TV Everywhere consumption was up 146% from last year, while authenticated TV Everywhere users was up a whopping 388%.

Writes MediaPost's Steve Smith, "While devices are among the leading sources of this migration from standard distribution methods, over-the-top devices -- including game consoles and streaming media set-top boxes like Apple TV and Roku -- are leading the charge. The World Cup was one of the key drivers of this surge. In addition to the growth in raw viewership, the amount of TV content consumed online per viewer was up 55%. This is a habit now."

Read the full story here.

Related

ATEM Television Studio Pro 4K used by Zodiac Studios on Austin Music Live Streaming Series

ATEM Television Studio Pro 4K used by Zodiac Studios on Austin Music Live Streaming Series

Blackmagic Design today announced that Austin, Texas based full service production studio Zodiac Studios is using an ATEM Television Studio Pro 4K live production switcher and Video Assist 4K monitor/recorders for its ongoing Austin Music Live series. Cofounded by Robert Calder, owner and executive producer at Zodiac Studios, along with Producer and Creator David Christopher, the live streamed series celebrates the rich and diverse local talent that makes Austin the live music capital of the world. Austin Music Live supports and fosters the city’s $2 billion music tourism industry.