New metrics from Adobe show that unique monthly TV Everywhere consumption was up 146% from last year, while authenticated TV Everywhere users was up a whopping 388%.
Writes MediaPost's Steve Smith, "While devices are among the leading sources of this migration from standard distribution methods, over-the-top devices -- including game consoles and streaming media set-top boxes like Apple TV and Roku -- are leading the charge. The World Cup was one of the key drivers of this surge. In addition to the growth in raw viewership, the amount of TV content consumed online per viewer was up 55%. This is a habit now."
Read the full story here.