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Watch Craiglist Turn Into an Interactive Music Video

The interactive music video for Superhuman Happiness’s “Catch a Break,” out of 72andSunny’s creative residency program 72U, tells mini-stories entirely through the interface of Craigslist.

Says Maria Scileppi, director of 72U, to Fast Company‘s Co.Create, “72U wanted to launch an experimental video that reflected the underlying themes of the single. We chose to use Craigslist as the framework of the message board, because it symbolizes a crossroads of humanity.”

Watch the micro-budgeted music video (it was made for under $1000) here and read more here.