Why Al Jazeera's App Is Ideal for Mobilized Media - Creative Planet Network

Why Al Jazeera's App Is Ideal for Mobilized Media

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Mobile Marketing Daily's Steve Smith writes about what Al Jazeera's app is getting right.

He writes, "Whatever you think of the network, this app is one of the few serious explorations I have seen lately of what mobilized media looks and feels like. Tooled for short bursts of updates, the app presents stories in a series of cards that you swipe through for different elements like animated infographics, quick user polls on the topic, and fast facts. So a lead story on how much fighting ISIS costs has a top card that animates basic facts about costs trailed by user comments. Wipe to the next card and we get a quick view of the companies profiting from the war, followed by a poll of users on that topic and more one-screen pull quotes and data grabs."

Read the full story here.

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