Nike and Google Allow Fans to Remix Real-Time Soccer Moments

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Nike teamed up with Google for its "Risk Everything" campaign which allowed soccer fans to remix and share 3D versions of spectacular games moments as they happen.

Explains Digital Buzz Blog, "Each Real-Time Ad is rendered in a rich 3D-Engine and distributed via the Google Ad Network across all devices, with an immersive viewing experience on mobile with HTML5 and JavaScript work together with the phone’s gyroscope and compass data to determine the athlete’s position in a 3-D space. Then fans can spin 360° around a Nike athlete by tilting and panning their mobile device. The entire WebGL experience happens within the mobile browser, without the need to download an app."

Read the full story here and see it in action below.



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