Big Media Brands Invest in YouTube MCNs

Author:
Publish date:

Big brands like AT&T, Dreamworks Animation and more have recently been investing more heavily in YouTube's multi-channel networks.

Explains Magnet Media Labs, "So for big media companies wanting a way in, and not wanting to start from scratch, they’re investing in already established MCNs, which offer 'a fast-track into new media, which doesn’t require building their own distribution channels. Since the motivation for buying MCNs is to invest in the already huge fan bases, there’s no need for heavy marketing. In fact, younger audiences are often more engaged with YouTube talent than with Hollywood celebrities,' explains Social Media Times."

Read the full story here.

Related

ZYLIA-Mobile-PR

Zylia Takes Portable 360-Degree Recording to New Territory With Tablet-Based Control of Its Acclaimed ZM-1 Microphone

Making high-resolution 360-degree recording in the field easier than ever, Zylia today introduced a Windows tablet-compatible version of ZYLIA software for the company's acclaimed ZYLIA ZM-1 microphone. Convenient tablet-based control over the ZM-1, a compact 3rd order Ambisonics microphone, gives sound engineers and musicians a lightweight and highly portable solution for capturing immersive audio in any environment.

Veritone_NAB-Product-of-the-Year

Veritone Announces NAB Show Product of the Year Award Win for Veritone Attribute

Veritone, Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced that its Veritone Attribute application, a near real-time media attribution solution, received a Product of the Year Award in the Best New Radio Technology category at the recent 2019 NAB Show in Las Vegas. The first official awards at the NAB Show, the program recognizes the most significant and promising new products and technologies showcased by exhibitors.