Big Media Brands Invest in YouTube MCNs

Publish date:

Big brands like AT&T, Dreamworks Animation and more have recently been investing more heavily in YouTube's multi-channel networks.

Explains Magnet Media Labs, "So for big media companies wanting a way in, and not wanting to start from scratch, they’re investing in already established MCNs, which offer 'a fast-track into new media, which doesn’t require building their own distribution channels. Since the motivation for buying MCNs is to invest in the already huge fan bases, there’s no need for heavy marketing. In fact, younger audiences are often more engaged with YouTube talent than with Hollywood celebrities,' explains Social Media Times."

Read the full story here.



VITEC to Feature Its Comprehensive IPTV Distribution Solution and Military-Grade Encoders at GV Expo 2018

VITEC, a worldwide leader in advanced video encoding and streaming solutions, today announced it will demonstrate its latest generation EZ TV IPTV & Digital Signage Platform, which features advanced distribution and playback capabilities for government agencies requiring immediate access to video streams, and its point-to-point/point-to-multipoint MGW Ace HEVC encode and decode solution at Government Video Expo in booth 500 at the Walter E. Washington Convention Center in Washington, D.C., from Nov. 27-29.