Big Media Brands Invest in YouTube MCNs

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Big brands like AT&T, Dreamworks Animation and more have recently been investing more heavily in YouTube's multi-channel networks.

Explains Magnet Media Labs, "So for big media companies wanting a way in, and not wanting to start from scratch, they’re investing in already established MCNs, which offer 'a fast-track into new media, which doesn’t require building their own distribution channels. Since the motivation for buying MCNs is to invest in the already huge fan bases, there’s no need for heavy marketing. In fact, younger audiences are often more engaged with YouTube talent than with Hollywood celebrities,' explains Social Media Times."

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