FOX, in collaboration with Shine America, has built #SuspectEveryone, a second screen experience for the 10-part mystery series Gracepoint that gathers together the clues and suspects presented in each episode. The experience then asks users to put forth their own theories as well as vote on who they think is the guilty party. (The show centers around the murder of a young boy within a small, tight-knit community.)
Vivi Zigler, president of Shine 360°, tells Brief that the impetus for the second screen experience came from Broadchurch—the 2013 UK show of which Gracepoint is essentially a remake.
Says Zigler, "When they did Broadchurch, it was this huge phenomenon—it got huge ratings and the whole country was involved. The fans themselves went crazy in social, but it wasn’t something the broadcaster was generating for the show. That gave us a very obvious heads up.”
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